I am a firm believer that copywriting is not always about what you want to say, it’s also about what your audience needs to hear. So I have a few writing rules…
The devil is in the details – typos, poor grammar and sloppy writing don’t give the best first impression. Don’t let written copy fall at the last hurdle.
Unless you have a marketing team, writing about your business is probably not a priority. But it is important if you’re to keep up your company’s profile.
It’s rude to be anti-social. Social media should take centre stage, but finding time to be both regular and relevant on Twitter, LinkedIn, Facebook et al is challenging.
Never underestimate the power of press coverage. Having worked with the media for 13+ years I know that written content for one press sector won’t work for all.
Writing for the web requires a very different treatment to print, and the key is striking a balance between natural writing and search engine optimisation.