Writing for the web requires a very different treatment to print, and the key is striking a balance between natural writing and search engine optimisation.
If you read a web page and it strikes as being disjointed, ask yourself why. Is it because it’s just poorly written? Or perhaps priority has been given to getting the page high in search results, to the detriment of natural and easy-to-read copy?
A balance between the two is crucial when writing for a website or blog. With this in mind I can:
- Produce effective website copy from scratch that incorporates your keywords for search engines while also reading well.
- Review, audit or edit existing and even draft online copy.
- Maintain a regular blog for your business.
- Help with setting up a blog and provide basic training in how to maintain, edit, contribute and promote your posts.
To find out more, please get in touch.